Course overview

Course content

Table of contents

  • Why feedback is so important in the change process
  • Identify and analyze situation and work behavior in change
  • Favorable and unfavorable feedback
  • 5 process steps to give constructive feedback
  • Meaning of recognition
  • Express active recognition

Target group

All employees, managers and team leaders

Loyal insurance customers through empathy (IDD*)

In the insurance industry, empathy is paramount when it comes to winning loyal customers and building long-term relationships. After all, the financial or even existential security of your customers is often at stake. Their responsibility extends far beyond technical expertise, because customers expect not only professional advice, but also human understanding and empathy. Only if you give your customers a feeling of security and familiarity can you develop loyal customers.

This online course offers you a practical approach to promoting empathy in your insurance business. We show you 7 simple empathy steps and real examples from insurance practice:

How you can understand your customers not only professionally, but also better on a human level and thus act more empathetically.

How to strengthen mutual trust and thus build customer loyalty by showing interest and recognizing individual customer needs.

How to leave a positive feeling with every contact with the customer and build a long-term relationship.

This course offers practical insights and concrete strategies to help you deepen customer relationships and win loyal insurance customers. Whether you are already in the industry or want to develop your empathy skills, this course is the key to strengthening your customer loyalty and increasing your success in the insurance industry. Learn how empathy not only brings human warmth to your business, but also increases your long-term success.

Coaching in customer management

In this online course from AcadaMe, participants learn how to achieve optimal results through trust-based coaching in customer management. The coaching takes place directly in daily practice, “on the job”, and aims to develop the employees’ strengths in a targeted manner.

The course provides participants with the skills and techniques necessary to effectively coach their customer management staff. They learn how to create a trusting environment in which employees’ strengths can be recognized and fostered. Through targeted coaching, participants will be able to optimize the performance and results of their teams.

The course includes interactive learning sessions, case studies and practical exercises to provide participants with the necessary knowledge and practical skills. They will learn how to give effective feedback, set goals, motivate and develop the individual strengths of their employees.

Upon completion of the course, participants will be able to further develop their leadership skills in customer management and provide targeted support to their employees to achieve optimal results.

Customer Service Selling

In this online course from AcadaMe, participants learn how to tap into the huge revenue potential by professionally managing the transition from service call to sales call. It is crucial that your employees are able to identify the right starting points based on customer needs and communicate the corresponding added value in a customer-oriented way.

The course provides participants with the necessary knowledge and skills to recognize and specifically exploit the potential in customer meetings. They learn how to analyze their customers’ needs, present suitable solutions and convincingly communicate the additional benefits.

Through interactive learning modules, case studies and practical exercises, participants are trained to find the right sales approaches and to successfully shape customer communication. They will learn how to combine customer orientation and sales goals and thereby unlock new potential.

Upon completion of the course, participants will be able to transform the service call into a sales call and effectively realize their company’s revenue potential. They will be able to gain the trust of their customers and build long-term relationships by identifying their needs and presenting appropriate solutions.

Understand customers better

In this online course from AcadaMe, participants learn how to meet the challenges of today’s digital world and fulfill the high expectations of their customers. In the face of ever-increasing customer expectations, it is critical to show “ACTION” rather than resignation to avoid losing customers to the competition.

The course teaches participants effective strategies and techniques to delight their customers and turn satisfied customers into loyal customers. They learn how to develop a customer-centric mindset, understand their customers’ needs and expectations, and provide them with tailored solutions.

Through interactive learning modules, case studies and hands-on exercises, participants will continuously expand their knowledge and skills. They will learn how to create a positive customer experience, build and maintain customer relationships, confidently handle complaints and challenges, and build long-term customer loyalty.

Upon completion of the course, participants will be able to inspire their customers and thereby successfully position their company among the competition. They will know how to increase customer satisfaction and build strong customer loyalty to achieve long-term success.

Request now without obligation

You have questions about the course “Appreciative communication in the change process”? Then simply send us a non-binding inquiry using the form below.

Online course

Appreciative communication in the change process

Employee motivation through feedback and recognition

In this online course from AcadaMe, participants learn how to make change processes more efficient and effective by using recognition and constructive feedback. Studies show that employees who are treated appreciatively are willing to take on more responsibility and complete complex tasks to a high standard of quality.

This course will provide participants with the knowledge and skills necessary to foster a culture of recognition and provide constructive feedback. They learn how to recognize, appreciate and appropriately reward the performance of their employees. They are also provided with techniques to provide feedback in a constructive and supportive manner to increase employee motivation and engagement.

The course includes practical exercises and case studies to directly apply what has been learned. After completing the course, participants will be able to successfully accompany change processes by making targeted use of recognition and constructive feedback. This enables them to increase the performance and commitment of their employees and achieve the goals they have set more efficiently.

Company benefits

  • If small, everyday successes are also recognized in the change process, this encourages risk-taking and initiative and thus promotes self-motivation.
  • Positively reinforced people think beyond their immediate well-being and focus on the group and the company as a whole.
  • Recognition and constructive feedback is the most cost-effective way to motivate employees.

In this course, participants will learn to

  • Recognize and analyze situations and work behaviors, especially in change processes, in which recognition or constructive feedback is useful.
  • Use recognition and constructive feedback as a success-critical motivating factor.
  • why constructive feedback and recognition are (unfortunately) rarely given.
  • 5 process steps and methods to give constructive feedback.
  • Process steps to actively give recognition.

Tools from practice for practice

Transfer of learning - tools from practice for practice

The learning transfer supports you with practice-proven tools and impulses to use this huge potential. Step by step, you will learn which tools make sense for you and your situation at work in order to apply what you have learned as effectively as possible on your own, because neu successfully apply learned knowledge in the workplace is not always easy. Various studies have shown that after 2-3 months, only 10-20% of newly acquired knowledge is applied in the workplace if there is no transfer of learning, i.e. no practice, application, support and consolidation.

How does the course impact your business goals?

  • Business goals are better and more likely to be achieved because learning transfer tools are linked to business goals.
  • Productivity is increased, as the participants are more motivated to work due to the rapid successes or further developments.
  • Pragmatic tools for the various application situations in learning transfer ensure time and cost effective implementation.
  • Additional impulses in the transfer of learning with in-depth knowledge and tips for practice support the optimal dovetailing with the work processes.

In learning transfer, participants learn:

  • Why learning transfer is so important for and which phases are typical.
  • Know various learning transfer tools that will help them individually apply what they have learned in your workplace.
  • Build motivation to learn by themselves and from outside.
  • Setting smart goals for a motivating and successful
  • Master the implementation process step by step to effectively use the great potential of learning transfer.

Tools for professional coaching

Add-on module Support

To master and achieve goals more effectively, outside support has been shown to be significant. Our support module gives your managers all the important coaching skills and valuable practical tools they need to provide qualified feedback to participants and thus positively support them in transferring their learning. It supported by practice-proven Support and impulses, which are adapted to the respective learning transfer tools of the participants. Thus, the managers are accompanied step by step in the support and implementation.

With executive support, learning transfer is much easier for participants, costs fewer resources, and is more goal-oriented. With the newly learned skills, your leaders signal support to participants and develop new skills themselves, strengthening team spirit.

How does the course impact your business goals?

  • Goals are achieved more effectively as participants are strategically supported in learning transfer and implementation.
  • Image on the market increases, as employees find support and assistance positive and take on more responsibility.
  • Employee motivation increases because learning and support are more transparent and goal-oriented.
  • Pragmatic tools for the various application situations in coaching ensure time and cost effective implementation.
  • Coordinated tools and impulses for managers support goal-oriented organizational development.

In the support course, managers learn.

  • Why their learning transfer support is so important.
  • What phases learning transfer goes through and how they can support in each of these phases.
  • Basic coaching skills for optimal support
  • How best to apply strategic support tools to make support simple and pragmatic.

Request now without obligation

You have questions about the course “Appreciative communication in the change process”? Then simply send us a non-binding inquiry using the form below.