Sale

Recognizing and exploiting sales potential

With our sales trainings you will not only increase the turnover and profit of your sales organization, but also increase the competence and motivation of your sales staff to be successful in the long run.

Coaching in sales

In this online course from AcadaMe, participants learn how to get the most out of their salespeople. Through trust-based sales coaching, which is applied by managers in daily practice, employees are specifically developed in their strengths and achieve optimized results.

The course provides participants with the necessary knowledge and practical skills to implement effective sales coaching in their organizations. They learn how to build a trusting relationship with their employees, recognize their individual strengths and development potential, and provide targeted support.

Through interactive learning modules and hands-on exercises, participants will continuously improve their coaching skills and enhance their leadership competencies. They will learn how to set motivating goals, provide effective feedback, develop problem-solving strategies, and support their employees in their personal and professional development.

Upon completion of the course, participants will be able to coach their sales staff in a targeted manner and make optimal use of their performance potential. You will be able to create an inspiring and supportive work environment that leads to improved sales results.

Selling to CxO – Opportunity Creator Process

In this online course from AcadaMe, participants will learn how to get the right and timely influence on their customers’ buying decisions. It is becoming increasingly important to gain the trust of top decision-makers and to position their solutions precisely in order to gain a decisive competitive advantage.

The course provides participants with effective strategies and techniques to gain the trust of top decision makers and focus their attention on their own solutions. They will learn how to understand the needs and requirements of decision-makers, influence their decision-making processes and present their solutions in a convincing manner.

Through interactive learning sessions and hands-on exercises, participants will develop their communication and persuasion skills. They will learn how to build trust, communicate their messages clearly and persuasively, and ultimately positively influence their customers’ buying decisions.

Upon completion of the course, participants will be able to gain the proper and timely influence on purchasing decisions with their customers. They will be able to gain the trust of top decision-makers and position their solutions precisely to achieve a decisive competitive advantage.

Moderate sales meetings

In this online course from AcadaMe, participants will learn how to successfully deliver their presentations to significantly increase their chances of winning contracts and projects. Because a successful presentation has the power to captivate the audience and inspire them with rhetorical and didactic skills.

The course provides participants with the necessary knowledge and practical skills to design and implement their presentations professionally. They learn how to structure their messages clearly, visualize their presentations in an appealing way, and use their voice and body language in a targeted way to convince their audience.

Through interactive learning modules and hands-on exercises, participants will continuously improve their presentation skills and increase their self-confidence. You will learn techniques to effectively prepare and deal with nervousness in order to appear confident and authentic.

Upon completion of the course, participants will be able to deliver their presentations with passion and persuasion. You will be able to inspire your audience, capture their attention and significantly increase your chances of success with orders and projects.

Successful sales presentation

In this online course from AcadaMe, participants learn how to best address their customers in presentations and build understanding. Because only when the customer feels understood is a long-term customer relationship guaranteed.

The course places a special focus on the structured preparation of presentations. Participants learn how to target their presentation content to meet the general and individual needs of all audiences. They will learn methods and techniques for identifying the interests and expectations of their audience and incorporating them into their presentation.

Through interactive learning sessions and hands-on exercises, participants develop their skills to prepare and deliver presentations effectively. They will learn how to convey their messages clearly and understandably, respond to questions and feedback, and create a positive impact on their audience.

Upon completion of the course, participants will be able to deliver successful presentations that make their clients feel understood and valued. They will be able to accurately address the needs of their audience and thereby create a solid foundation for a long-term customer relationship.

Key Account Management 2: Develop and implement sales strategies

In this online course from AcadaMe, participants learn how to successfully manage new customer projects and sales opportunities despite increasing customer demands. It is not always easy to take the various aspects into account and to reconcile the interests of all parties involved.

The course will provide participants with a structured approach to properly understand customer requirements and appropriately manage decision makers while keeping their own interests in mind. Through the use of proven methods and techniques, participants will be able to achieve a successful contract outcome that is beneficial to all parties.

Through interactive learning sessions and hands-on exercises, participants will learn how to effectively plan customer projects, identify sales opportunities, and optimize customer service. They will understand how to analyze customer requirements, develop solutions and present them convincingly.

Upon completion of the course, participants will be able to successfully manage new client projects and sales opportunities by understanding client needs, appropriately managing decision makers, and skillfully managing their own interests.

Key Account Management 1: Market Analysis and Profiling

In this online course from AcadaMe, participants learn how to identify and appropriately address all customer sales opportunities in an increasingly differentiated business environment. The challenges are increasing: Contacts and their needs are changing, customer problems are becoming more complex, and competition is becoming fiercer.

The course provides participants with a structured approach to managing these multiple variables in a targeted manner and in the interests of customers and their own company. By thoroughly analyzing the needs of all customer contacts as well as the value-added aspects of their own business, participants will be able to create a solid foundation for long-term customer loyalty while maximizing profits.

Through interactive learning sessions, case studies and hands-on exercises, participants will learn how to adapt their sales strategies to meet changing customer needs. They will learn techniques for identifying sales opportunities, how to communicate effectively with various contacts, and how to customize their offerings to meet individual needs.

Upon completion of the course, participants will be able to proactively address customer challenges and achieve long-term customer retention while maximizing profits.

Sale 1: Value Based Selling

In this online course from AcadaMe, participants learn how to identify values and use them effectively in their sales strategy. After all, value is created when a company’s product or service makes a concrete contribution to actual customer needs.

Participants are trained in how to proceed professionally to analyze the values that their customers actually need. They learn how to align their sales strategy with this and how to act in a solution-oriented manner by specifically addressing the needs of their customers (solution selling).

The course teaches practical techniques and methods for recognizing and effectively communicating the value of one’s products or services. Participants learn how to identify customer needs, present the appropriate solutions, and build long-term customer relationships.

Through case studies, exercises and interactive learning materials, participants will have the opportunity to deepen and apply their knowledge and skills in value-based selling.

Upon completion of the course, participants will be able to identify the values of their products or services and specifically address the needs of their customers. They will be able to act in a solution-oriented manner and adapt their sales strategy accordingly to achieve long-term success in sales.

Sale 2: Solution Selling

In this online course from AcadaMe, participants learn how to adapt their sales strategy to meet ever-changing customer demands. After all, in a rapidly changing business world, it is crucial for sales experts to use their specialist, market and competitive knowledge in a structured manner and to link it with the identified customer needs in a value-oriented manner.

Participants are trained in how to update their expertise and systematically record their knowledge of the market and the competitive situation. They learn how to effectively link this information to the needs of their customers and develop a value-based sales strategy.

The course teaches practical methods and techniques for identifying and analyzing customer requirements and incorporating them into the sales strategy. Participants learn how to structure and use their knowledge to provide customer-centric solutions and build long-term customer relationships.

Through interactive learning modules, case studies and exercises, participants are given the opportunity to directly apply what they have learned and further develop their skills in dealing with changing customer requirements.

Upon completion of the course, participants will be able to specifically link their technical, market and competitive knowledge to identified customer needs. They will be able to develop value-based sales strategies and increase their sales success through a customer-centric approach.

Sale 3: Business Impact Selling

In this online course from AcadaMe, participants learn how to successfully position their solutions in the face of tough competition based on key performance indicators and the business context of their customers. That’s because in an increasingly competitive business environment, it’s becoming more and more important for consultants, vendors and salespeople to have a clear understanding of ROI (return on investment), cash flow, TCO (total cost of ownership) and other financial issues in order to design in an entrepreneurial manner.

In the course, participants are taught practical methods and techniques to better understand the financial aspects of customers and to include them in their solution approaches. They learn how to analyze and interpret relevant key figures in order to communicate the added value of their products or services on a business level.

Through interactive learning modules and case studies, participants have the opportunity to directly apply their knowledge and strengthen their skills in dealing with financial issues. They are empowered to take an entrepreneurial perspective and position their solutions accordingly.

Upon completion of the course, participants will be able to understand the business context of their clients and present their solutions convincingly using relevant key figures. They will be able to think entrepreneurially and adapt their sales strategies to the financial needs of their target group.

Sale 4: Target Account Selling

In this online course from AcadaMe, participants learn how to take a holistic view of the customer in today’s fast-paced customer relationships. The challenge is to uncover “hidden” potential such as cross-selling and profit lines in order to ensure maximum added value and achieve a higher profit with customers.

In the course, participants are taught effective strategies and methods to analyze customer relationships and identify hidden potential. They learn how to develop targeted cross-selling approaches to sell additional products or services to existing customers. They will also be introduced to profit-line concepts to increase profitability with their customers.

Through interactive learning modules, case studies and practical exercises, participants will have the opportunity to apply their knowledge and develop their skills in holistic customer management. They will be able to optimize customer relationships, unlock hidden potential and thereby increase profits with their customers.

Upon completion of the course, participants will be able to view their customers holistically and implement effective strategies for cross selling and profit lines. You will be able to realize the maximum value from customer relationships and thereby achieve long-term business success.

Negotiation 4: Enforce price increases

In this online course from AcadaMe, participants learn how to effectively implement price increases without simply sending a cover letter to customers. This is because customers react very differently to such letters, from factual to strongly emotional reactions. The course teaches strategies and techniques to successfully manage this often critical situation and maintain the trust of customers.

Participants are trained on how to appropriately communicate price increases, consider customers’ needs and concerns, and respond to their reactions in an empathetic and professional manner. They learn how to build customer trust and maintain long-term customer relationships, even in the face of price increases.

The course provides real-world case studies, exercises, and proven communication techniques to improve participants’ skills in managing price increases. They will learn how to address customer concerns, use negotiation leverage, and offer alternative solutions.

Upon completion of the course, participants will be able to effectively manage price increases, maintain customer trust, and build long-term customer relationships. This strengthens the ability to survive, both for them personally and for their company.

Negotiation 3: Dealing with negotiation tactics

In this online course from AcadaMe, participants learn how to deal professionally with customers or buyers who try to upset salespeople by using tricks or tactics. The course provides effective strategies and techniques for responding confidently to factual and emotional tactics and ensuring successful implementation of negotiation strategy.

Participants are trained to recognize and respond appropriately to the various tactics and tricks used by customers or buyers. They learn how to remain calm and objective, defend their own interests, and at the same time maintain a positive and trusting conversational atmosphere.

The course provides hands-on exercises, case studies and examples to strengthen participants’ skills in dealing with customers or buyers. They will learn how to use targeted communication techniques and strategic thinking to gain the upper hand in negotiations and achieve successful results.

Upon completion of the course, participants will be able to respond confidently and professionally to tactics and tricks used by customers or buyers. They will be able to improve their negotiation skills and achieve more successful negotiation results.

Negotiation 2: Successful conversation

In this online course from AcadaMe, participants will learn how to effectively use negotiation strategies as professional salespeople in order to have successful negotiation conversations. The course provides the knowledge and skills necessary to negotiate competently and persuasively to achieve a win-win solution for all parties.

Participants are trained to understand the different aspects of a negotiation and to clearly define their negotiation objectives. They learn how to use professional behavior and communication techniques to build trust, identify needs, and achieve a good overall solution for both negotiating parties.

The course provides hands-on exercises, case studies, and techniques to improve participants’ negotiation skills. They will learn how to respond to objections, apply negotiation strategies, and achieve successful closings.

Upon completion of the course, participants will be able to conduct negotiations professionally and competently. You will be able to achieve good overall solutions, strengthen customer relationships and achieve sustainable sales results.

Negotiation 1: Effective planning

In this online course from AcadaMe, participants learn how to develop and apply a successful negotiation strategy to optimize their negotiation results. The course provides the necessary knowledge and skills to consider all relevant influencing factors and discrepancies in negotiations and to appear professional.

Participants are trained to understand the different phases of a negotiation and to act strategically. They learn how to clearly define their negotiation objectives, gather and analyze information, apply negotiation tactics, and react flexibly to unforeseen situations.

The course provides hands-on exercises, case studies, and techniques to improve participants’ negotiation skills. They will be able to optimize their communication and behavior during a negotiation, find win-win solutions and achieve the desired contract conclusion under optimal conditions.

Upon completion of the course, participants will be able to effectively conduct negotiations and further develop their negotiation skills. You will be able to perform with confidence and professionalism and achieve successful negotiation results.

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